Hearing Health Care Clinic opens its 4th Centre at Frazer Town

Bangalore, June 12: Deafness, which refers to partial or complete loss of hearing, is
one of the most common congenital disabilities in the world. As reported by World
Health Organisation (WHO), recently, there are about 250 to 300 million deaf people
in the world, 2/3 of which live in underdeveloped countries, with India having the
largest share.

One out of every twelve (1:12) persons in India suffers from hearing loss.
With the Government of India giving due importance to the problem, the Health Ministry
has launched a project to focus on the prevention and early diagnosis of deafness
along with treatment of ear infections and other diseases that cause hearing loss. In its
contribution to combat hearing impairment, HHCC provides a large range of products
to mitigate an individual's suffering due to loss of hearing, says Mr Rajesh K D, Partner
HHCC.

Mr A.R. Zakir, Corporator – Ward No 78 Pulikeshi Nagar today inaugurated
Hearing Health Care Clinic at Frazer Town. Apart from various renowned Doctors’ &
Audiologists from Bengaluru, also present on the occasion were: Miss. Deepika Reddy
Renowned Classical Dancer, Mr. Rajesh K.D, Mr. Ananthan General Manager
Audiologist Phonak India Pvt. Ltd , Mr. Nishanth & Mr. Das of Phonak India Pvt
Ltd.

Addressing the media on the occasion Mr. Rajesh K.D said,“The philosophy behind
HHCC is to develop a world class integrated hearing care delivery system and improve
standard of dispensing and service for the hearing impaired.”
With presence in Frazer Town HHCC has 4 Centres in Bangalore. All these centres are
equipped with the world's best diagnostic equipments and NOAH link technology, which
are as per international standards.

HHCC offers a whole range of services, making us a one-stop clinic for hearing
assistance. Whether one needs information on hearing check up, hearing aids or
accessories, one gets the best personalized attention and solution for his hearing
problems.

Talking about the new world class Centre at Frazer Town Mr. Rajesh K.D said, "Our
one-stop hearing care clinic provides professional consultation and end-to-end solution to
patients at each step. With presence in Four Places in Bangalore, we Plan to open more
such clinic in the coming years.

The new centre would offer customized solutions to meet individual hearing problems,
right from diagnosis to conducting hearing test and providing hearing aids best suited
to individual need and requirements. In addition, HHCC also has facilities for Speech
Therapy, Earmoulds, Batteries and Accessories.

Talking about the hearing aids market, Mr.Rajesh K.D, disclosed, “The digital hearing
aids market in India is estimated to be around Rs. 90 crores & is estimated to be growing
at the rate of 10% each year.

what is Localization?

Globalization is a process, which tries to integrate the varying economies, societies and cultures of different nations or regions of the world. It happens throught a globe-spanning network of exchange, initiated by technological advancement. The term is mainly used in the context of economy and in this process, national economies integrate through trade, foreign direct investment, flow of capitals and through migration and technology exchange. But it involves economic, technological, socio-cultural, political and biological factors. In a broader senses it is the dissemination of ideas, languages or of popular culture.

In the context of languages, globalization will try to provide knowledge, technology, services and products in such a way that it is accepted by all irrespective of regional, cultural and language barriers. But, globalization becomes a barrier when trying to reach maximum population. So, the international community started to think and work on localization. Localization in computing is a process adapting internationalised software for a specific region or language by adding locale-specific components and translating the user interface text. Like the same, localization of any product or service is to adapt it to particular society, considering the language, culture, living-style and belief-system of the community living there.

Now, the whole global market is repeating the mantra of localization. It knows that localization opens never-before-opened trade opportunities for it. And, with the advancement of technology and modern media of communication, the localization process has become prominent. Now, software giants like Google, Microsoft, Mozilla Firefox and Yahoo! are actively proceeding with localizing their products and services. Electronic gadgets, user manuals, advertisements, everything is localized, to penetrate into new marketing possibility.

The process of localization has created a large business industry and job opportunities in the whole world. And this industry of localization will continue to grow, and make big difference in the world scenario. While the globalization had threatened to vanish the cultural individualities of different societies, localization is promising to strengthen the cultural and regional specialities and at the same time integrating the international community also.

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