what is Localization?

Globalization is a process, which tries to integrate the varying economies, societies and cultures of different nations or regions of the world. It happens throught a globe-spanning network of exchange, initiated by technological advancement. The term is mainly used in the context of economy and in this process, national economies integrate through trade, foreign direct investment, flow of capitals and through migration and technology exchange. But it involves economic, technological, socio-cultural, political and biological factors. In a broader senses it is the dissemination of ideas, languages or of popular culture.

In the context of languages, globalization will try to provide knowledge, technology, services and products in such a way that it is accepted by all irrespective of regional, cultural and language barriers. But, globalization becomes a barrier when trying to reach maximum population. So, the international community started to think and work on localization. Localization in computing is a process adapting internationalised software for a specific region or language by adding locale-specific components and translating the user interface text. Like the same, localization of any product or service is to adapt it to particular society, considering the language, culture, living-style and belief-system of the community living there.

Now, the whole global market is repeating the mantra of localization. It knows that localization opens never-before-opened trade opportunities for it. And, with the advancement of technology and modern media of communication, the localization process has become prominent. Now, software giants like Google, Microsoft, Mozilla Firefox and Yahoo! are actively proceeding with localizing their products and services. Electronic gadgets, user manuals, advertisements, everything is localized, to penetrate into new marketing possibility.

The process of localization has created a large business industry and job opportunities in the whole world. And this industry of localization will continue to grow, and make big difference in the world scenario. While the globalization had threatened to vanish the cultural individualities of different societies, localization is promising to strengthen the cultural and regional specialities and at the same time integrating the international community also.

Public Relation

We have a vision that Public Relations is equal to brand building and that’s what Digantha Media Solutions does for you; building your brand and a reputation for you. It aims at improving or adjusting or inspiring brand image.

 

Public Relations include

• Media Planning, Coordination
• Media Relations
• Product Publicity
• Press Conferences, Press Briefings, Press Meets
• Professional Press Kits Development
• Press Release and Distribution

 

Expertise

• Entertainment Industry PR
• Education PR
• Rural PR
• Upcountry PR
• Health Industry PR

 

Brand Promotions

"We don't work to publish you in media. We work to build your brand"

Everything is there in a name, because name sells. To brand a name is to keep it among the best. Digantha brand promotions help you reach the grass root level, defining and developing your corporate identity.

Digantha uses visual media, print media, radio and outdoor media creatively to promote your brand. We feel that it‘s not about convincing you, the clients, but to convince ourselves of the significance of what we accomplish.

 

Our Promotion Services

 

• Visual, radio and print media promotion plans
• Outdoor promotion
• Rural promotion
• Localized brand promotion ideas
• Product launch
• Brand name suggestion

 

Visual Media/Radio Concepts & Scripts

Concept Syndication

We have a syndication of innovative concepts, which can be effectively and popularly used in TV and Radio programmes. These concepts can catch young minds and the new generation of media audience. The concepts with us are created after a methodical survey and research relates to the regional life-style and interests. They are also prepared according to their taste and are supported with excellent promotional plans and branding opportunity.

Advertising Concepts and Scripts

We provide ad concepts and scripts for international and national companies to express itself effectively to the local market. Transcendental localization, to convert the international brand contents into the regional expression is all we do at Digantha. We transcreate advertisement concepts and scripts, which meets your regionalization needs and includes regional and colloquial feeling.

Media HR

Digantha has started exclusive its Media Human Resource solutions, to provide candidates for different print, visual and radio media houses. We provide from freshers to highly experienced candidates, experienced in various sections of media houses, for our clients.

We organize

1. campus interviews
   
2. written test on behalf of our clients
   
3. select candidates
   
4. trainning
   

Translation and Transcription

Transcendental localization, to convert the contents into the regional expression is all we do at Digantha. We have a great team of writers and translators, who are well-versed in the native culture of Karnataka and are well read. They can write and translate your content effectively. We can effectively translate and localize technical, non-technical, medical, literature, advertisement scripts, creative scripts and others.

Languages

• Bengali
• Hindi
• Kannada
• Malayalam
• Marathi
• Tamil
• Telugu

Book translation

Publishers can reach us for translation of creative writing, fiction and non fiction.

Transcription

Transcription of English and Kannada audio includes our overall media service.

Advertisement scripts

We transcreate ad concepts and scripts to meet your regionalization needs, which include regional and colloquial feeling.

About Digantha Media Solutions

Digantha is an innovative media solutions company, based in Bangalore, with expert teams to provide total media solutions to its clients. Digantha covers all media related needs of the clients and helps reach their target through various media.

Our main services

• Brand promotions
• Public relation services
• Visual media concepts
• Scripts and promotions
• Translation
• Review
• Transcription service
• Media HR

Digantha Media Solutions, a company started after a careful market research on different media solutions needs in the market, has started to provide high quality products and services to its clients. We at Digantha know that with globalization, the corporate world has also entered the world of localization. To localize effectively and reach the grass root level is Digantha's main strength.